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Lumiknows's main strength is in facilitating the New Product Development Fuzzy Front End of Innovation. Be it tangibles or intangibles, we are sharpened at working with tacit knowledge and turning this 'ill-defined' information into products, environments, services and brands.
«We investigated into fourteen large companies with an annual sales volume from $500 million to $10 billion. We discovered that only four of them had managed to meet plan in terms of timing, functionality of new products and market share. In five cases companies designed new generation's products which were positively evaluated by experts, but at the end these products failed. As it turned out, every time when in an NPD process difficulties occurred, the roots of the problems could easily be found at the stage of early planning, when the company had to decide what design the new product will have.»
In search for new generation's product,
Harvard Business Review, 2007
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