Russian design research and strategy consultancy Lumiknows integrates the three main areas of activities all indispensable to make a New Product Development successful:

(1) "Design Research" aimed at understanding People for whom products are being developed;

(2) "Design & Development" - to implement findings of the first research stages into Innovative Products and Environments;

(3) "Culture Transformation" for cocreating together with our clients more Innovative Business Culture, for if you do not have innovative culture, you will never be able to create an innovative product...

At the base of our approach lies design thinking - "… a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity."

"Design Thinking", Tim Brown, IDEO, Harvard Business Review, June 2008.